Episode 19

The Secrets of Selling on Social

Published on: 7th February, 2024

Hey friends! I'm back with another money makin’ episode about selling on social over here on Building Unapologetically.

As we step into February, I've been thinking a lot about the digital landscape and how much it has shifted. Buyers are moving slower these days when it comes to parting with their coins. Trust and connection is so key before people feel ready to work with you!

You gotta put your offer out often and clearly so buyers know exactly what transformation you provide. 

So, today I'm breaking down my 3 C's framework that I teach in my signature program CCA - clarity, content and consistency - to help you sell with confidence!

First - CLARITY honeeey. You absolutely must provide a clear path to lead your audience to that designated destination! Give them the directions, shortcuts and reroutes to take the right steps to work with you.

Next - get CREATIVE with CONTENT! Go beyond just posting your offer in stories or in your grid. Wow your audience with a fancy reel, a swipe up, a Live, an irresistible caption - showcase your offer across platforms.

Lastly - CONSISTENCY. I cannot stress this enough - you gotta sell OFTEN and OWN IT! McDonald's got their $1 sweet tea sign out 24/7, Fashion Nova hittin' your inbox everyday - don't be shy about asking for that sale consistently across platforms sis!

If you need help, I got you! For a limited time, use code PODCAST24 to save $100 on my Social Sales Bundle for selling on social.


IMPORTANT NOTE: You add the coupon code PODCAST24 when you scroll down to the bottom of the page, below the COMPLETE ORDER button.

Thank you for tuning in! Make sure to leave a review on Apple Podcasts and please share this episode with a friend if you found value. As always, continue building unapologetically.

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About the Podcast

Building Unapologetically
A podcast for heart-centered female entrepreneurs who want to create content that converts
Join content coach Jourdan Guyton as she helps heart-centered female entrepreneurs build their purposeful businesses unapologetically.

Through vulnerable conversations and behind-the-scenes business insights, Jourdan spotlights tangible strategies across key pillars like marketing, scaling impact, and leveraging your gifts.

If you're a mission-driven entrepreneur ready to transform your dreams into an inspired business and life you fully love, this show equips you with the resilience, community and support needed to show up fully as your authentic self.

The Building Unapologetically Podcast unpacks topics like:

✔️ Strategies for creating content that resonates and converts
✔️ Stories of overcoming entrepreneurship hurdles with faith
✔️ Boundary setting and self-care for female heart-centered entrepreneurs
✔️ Forging connections through vulnerable storytelling
✔️ Student spotlights from Jourdan's signature program - Courageous Content Academy

Each week, dive into motivational success stories, up-to-date strategies, and practical frameworks guaranteed to help you level up with bold purpose.

Ready to start building unapologetically?

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About your host

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Jourdan Guyton

Jourdan Guyton is a seasoned professional with over a decade of experience in TV production. After an exciting career crafting compelling narratives for the screen, she made a deliberate shift, leveraging her expertise to empower women to showcase their authentic selves through impactful content.

Jourdan's mission is to empower women to show up unapologetically in their content, providing them with the tools and mindset shifts needed to thrive in the online space.