Ask Me Anything - Part III

Jourdan: 00:00:32

Hello and welcome back to another episode of building unapologetically.

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I missed you last week.

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I needed a little breather and wanted to

wrap my mind around how I could serve you

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in the upcoming weeks through the podcast.

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Was also getting into the thick

of it with our new CCA students.

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If you're listening big ups to

my CCA squad, we've already got

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some wins happening, clients

closed positioning shift energy.

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Like it's just, it's a whole new world.

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And I'm so excited that I decided to.

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Bring it back, relaunch and the

women that decided to say, yes, I'm

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so grateful that I get to serve.

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So haven't done 1 of these in a while.

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And, you know, if you're on my

email list, I asked you to share,

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some questions that you had when

it came to and ask me anything.

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So we're doing another one of those today.

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We haven't done one since last year.

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I know that sounds like a long time ago,

but we haven't done one in a few months.

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So I'm really excited to dive in.

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I'm not going to do these

in any particular order.

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I just think they're all helpful

and I know that some of these were

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questions from my last, ask me

anything that did not get answered.

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So I'm ready to dive in.

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It's going to be really, really good.

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If you have not yet, just, I have

one favor, just one freaking favor.

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If you have not taken a chance to

rate this podcast and leave a review.

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Please do so if this podcast has blessed

you in any way, if any gems have been

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dropped, if you've applied any of the

strategies to your business, if you

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have left inspired, if you've left,

with an abundance mindset, if you have

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just felt Touched by this podcast.

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I just ask that you take a second to

pause this and rate it and leave a review

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and if you're new here Welcome, i'ma

earn your review with upcoming episodes.

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They're gonna be good Okay and I

would really really appreciate it.

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This allows us to rank even

better, on the charts and allow

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more Centered entrepreneurs

to get access to this podcast.

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It is a free resource to help you grow,

to evolve, to step into your next level,

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whatever that era is, your claiming, , I

want to step into that together with you.

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All right.

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So let's get into this.

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Ask me anything.

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I think we have four questions.

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I might do a fifth as a bonus

So yeah, let's dive into it.

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Okay.

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The first question I have is if you had

to restart a new page on Instagram, what

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would you do and what wouldn't you do?

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So great question.

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If I had to restart a new page

on Instagram for my business,

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First, I get very clear on the

intention behind my page, right?

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I'd get very clear on,

is this for my business?

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Is this just a personal page?

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who do I desire to reach with this page?

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How do I want this page to be consumed?

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Is it an experience?

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Is it just infographics?

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, am I involved in it?

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I, I really just think it's so

important before starting your journey

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on social is to be rooted in your

intention before your first post.

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And I think even if you have an Instagram

page, and maybe you're pivoting.

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Or , you're evolving into a new arena

in your life or in your business.

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I really do think setting those

intentions ahead of time is going to

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be so super, super, super important.

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I think another thing that I would

do that I did a lot when I was first

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growing was engage with every single

person that decided to follow me.

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You know, when I started my business

and things were growing at more

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of a slower rate, I would send a

voice note to each and every single

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person that decided to follow me

and just thank them for being there.

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Thank you for being part of my community.

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I'm so excited to serve you.

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Tell me more about you.

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it was very personable and I really think.

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With all of the technology and

automation and many chat and all of

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that, the way to stand out in this

market is to still maintain your

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authenticity and that personal touch.

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So I would definitely do that.

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I would definitely have a healthy

balance of, video content.

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So I would make sure that I have,

quite a few reels, like 2, maybe

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3 reels going out a week and at

least going live once a week.

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I feel like that really was a

catalyst for growth and connection.

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And I would.

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Just be fearless.

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I would be a bit more

fearless in my content.

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I think transparently, you know, as I've

grown, in the beginning you are fearless.

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You're posting what feels good, you're

showing out, you are trying things.

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I think as I've grown on social, I've

started to maybe pull back a little bit.

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whether that looks like, not prioritizing

my content creation time, so that I'm

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just kind of creating in the space of what

type of content I already have instead of

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like designating time to actually create.

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And it's something that I enjoy doing.

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I don't know if that made sense,

but basically I would make sure

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I had time to create content in a

space that felt bold and courageous

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and allowed that spaciousness.

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I don't think I've prioritized it

that much in the recent season.

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What I wouldn't do is I

wouldn't buy followers.

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I wouldn't boost posts.

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I wouldn't be concerned

with the engagement.

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For the first at least 60 days of

consistency, I'm gonna say that again,

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60 days of consistency, not just 60 days.

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And we posted twice.

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I mean, 60 days of consistency of me

posting 3 times a week for 60 days, right?

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Minimum.

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So I wouldn't be tied.

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I probably wouldn't follow my

competitors or people that are

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in the same industry as me.

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I think that having tunnel vision in

your business, creates that, avenue for

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just more creativity and less comparison.

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So I wouldn't follow anyone

in my industry, and just.

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Become a pioneer in my space and

kind of learn from inspiration and

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accounts that make me feel good.

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And rely on my own

creativity and imagination.

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So I definitely would not follow

my competitors or people that are

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in the same market or niche as me.

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But , I definitely love Instagram.

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I still really love social media.

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I don't want to start a

new page anytime soon.

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One is enough.

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Okay.

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I was just having that conversation

with one of my students.

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, Uno, Uno page is enough for your girl.

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So yeah, that's how I feel

about starting a new page.

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Okay.

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The second question I have is,

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. Collabs and relationship building.

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What you've learned when building.

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So, great question.

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I think when it comes to collabs and

relationship building, it's really

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important at least to me, that my

mission, vision, and values are

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on the forefront of any collabs.

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So we have to align.

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I think it's really important, to be

intentional about who you attach your

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business to, or your name to, and just

because the object is shiny, or they

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have a lot of followers, or whatever

the case is that you should still do

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your due diligence and really make sure

that there's alignment between The 2nd

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thing I would say about when it comes to

collaborations or relationship building

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is make sure the audience that you are

collaborating with that person is aligned

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to the audience that you want to serve.

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It has to be a 2 way street, right?

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I'm all for giving back and serving.

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We do it all the time, but I'm saying

a collaboration, is a two way street.

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And so I think it's really important

when thinking about collaborations,

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because, you know, at the end of

the day, time is money that there

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is some aligned synergy there with

audience what I've also learned in.

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Collaborations and that building

phase is that it's okay to have a

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conversation before the collaborations

happen, meaning scheduling a quick

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10, 15 minute, chemistry call to make

sure you guys are on the same page.

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I think 10 minutes is perfect.

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But having that chemistry call to

see how you guys flow together.

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Is it conversational?

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Is it rigid?

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Are you comfortable?

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Is the other person comfortable?

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Does it look professional?

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Does it feel professional?

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And again, what are your

intentions behind that?

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I think collaborations are really great.

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I'm in a selective season right

now because we're pretty head down

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in the business as we are serving

our students that just came in

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through CCA and will be gearing up

to launch in a couple months again.

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So I'm really just enjoying.

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The head down season.

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So, I mean, I've communicated with my

team that, you know, collaborations

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right now are not a priority, but I think

they're really great when you're, you

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know, ramping up for a launch, or you

want to grow your audience or have some

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sort of visibility in another space.

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I'll also say, when it

comes to collaborations.

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Shoot your shot.

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I think too often we don't go after the

collab or reach out to the person that we

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want to work with or write the company

that we think we can serve, out of fear.

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And people are people, right?

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There are humans on the other side

of that email, of you picking up the

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phone, of you sending that text, of

you asking someone for an introduction.

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And I think that a lot of collaborations

don't happen because we psych ourselves

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out and we don't just ask for the collab.

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And the worst that can happen

is that person says no and.

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you're still in the same place

as if you had never asked, right?

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If you don't ask, you never know.

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So I encourage you, if you're listening

to this and you've been wanting

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to collaborate or partner with an

organization or, whatever the case is,

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like shoot your shot, send a message,

send a DM, send an email, use chat GPT,

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Shoot your shot because there are deals

to be made, there's money to have,

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there's relationships to be built, and

it won't happen until you take action.

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So I really love a good collab

when it's aligned, intentional, and

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it's beneficial for both parties.

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Okay, next question.

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I have is linked in tips, translating

your B2C business to serve orgs

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and just linked in tips in general.

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So I really like LinkedIn.

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I've been able to meet a lot of new

entrepreneurs on that side of the world.

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I've also been able to be connected

with some corporations and books,

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some speaking engagements, but I've

also been able just to showcase

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the work that our company is doing.

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And I think the beautiful thing about.

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LinkedIn that I discovered is that there

aren't that many tweaks I have to do

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to the content that I already created

on Instagram to then move to LinkedIn.

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I think often, and I taught in

Accelerator last year and I'm actually

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teaching another one right now for

HubSpot's group called Black at Inbound.

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They have a community called

Black at Inbound HubSpot.

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And so, One of the things that I taught

in our first accelerator that was such a

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lightbulb moment for one of the students

was I can just be myself on LinkedIn.

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I can talk about the same things that

I talk about on Instagram on LinkedIn.

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I can talk about my family.

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I can talk about my kid.

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I can talk about my travels.

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and I think that is like the biggest

misconception that on LinkedIn you have to

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just be reciting your resume all the time.

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Like this is where I went to school.

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This is what I do.

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It's like the posts where I'm

personal, personable sharing my story,

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highlighting a milestone, a win,

, those posts get so much engagement.

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I feel like those are some

of my highest ranked posts.

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So I think my first tip is take that

energy that you have on other social

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platforms and just bring it over if

your audience is different, right?

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In my case, it is a little

bit different on LinkedIn.

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I'm catered towards the B2B, the

corporate space, business to business.

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So I am speaking more to corporate buyers.

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But I still make sure that I keep

my who at the forefront, which

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are small business owners, which

are heart centered entrepreneurs.

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So , even though I'm speaking to

a corporation, Our hearts are the

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same because that corporation serves

and sells to small business owners.

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And so do I, so my content

does not have to change.

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Feel free.

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Like I encourage you to go

hack my LinkedIn strategy.

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Go find me on LinkedIn, Jordan Guyton.

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J O U R D A N G U Y T O N.

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Go find me on LinkedIn, follow me and look

at the content I'm posting on LinkedIn.

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Look at how it runs parallel oftentimes

with the content I'm posting on

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Instagram or posting on Facebook.

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You know, I'm in the business of work

smarter, not harder, keep a simple

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shouty, K I S S, keep a simple shouty.

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And so I really want you not

to be overwhelmed by LinkedIn.

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I think one of the things I'm

going to be focusing on More this

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year is sparking conversations.

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So I get a lot of engagement and

likes and like general great comments,

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but I want to spark deeper thought

conversational, dialogue between my

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audience and just the positioning in

our thought leadership So that will be

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something that i'm going to strategize

around So again, follow my linkedin

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journey and see how that kind of unfolds

and just steal whatever feels good.

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Don't copy Don't word for word, but

look at what I'm doing and see how you

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can apply it to your business as well.

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There's a very, very, very

small percentage of people.

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So only 1% of LinkedIn's 260 million

monthly users share posts 1%.

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So there's a lot of space for you to play

if you want to get involved in LinkedIn.

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And it says that 30 percent of U.

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S.

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adults report using LinkedIn.

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So, I recommend it.

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I really think I've enjoyed

playing in this space and I'm

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still trying to figure it out.

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So again, follow me, follow my journey.

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And see how that unfolds for you.

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Okay, a last question That I have So

what are the steps you take before

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investing in a new program or a coach?

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All right, great question.

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Whew.

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I mean, my process has evolved over time.

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My first investment was with my first

business coach and it was 2, 500 and I

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ended up putting it on my personal credit

card, because I didn't have an LLC yet, I

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was really, really gung ho about starting

my business and doing it the right way.

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And so, she actually was a

recommendation, and it worked out.

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Well, she was great.

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I can also say that I've made investments

based on program promises and not doing

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the research ahead of time another thing

that I love doing when I think about

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the programs I have invested in have

gotten a great return on investment.

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I've invested anywhere from 2500 to

15, 000 to 17, 000 to 497, 497 dollars.

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Like, I.

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Love investing in the business, investing

in myself, investing in our team,

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because when you do it from a space

that is good and from a space that is

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clean, meaning, it's not out of lack.

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It's not out of it's your last hope.

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It's not out of.

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This person's going to change my life.

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It's not out of any of those feelings.

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It's the belief in self the

trust in The commitment that

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you're making to that investment.

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It's the again Trust that you've

built within the mentor the

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program or whomever i'm a lurker.

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So I will watch you for a month I

will watch you for A year I watched

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my last coach for three years.

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But then I also had a program where

I watched somebody for three days.

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it has to be a full body.

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Yes.

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At the end of the day, when it comes

to investing, and I would also say.

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Watch everything, like watch all of

their lives that they have and watch all

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of their webinars, watch all of their

student testimonials, watch all of their

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highlights that cover the program, like

literally digest everything you can.

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And then decide if this is what you

need right now for your business, and

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will this take you to the next level?

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And again, I don't think I said

this, but it does feel a little

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crunchy when you're investing.

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It should feel a little stretched.

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I always say with my program, my

program should not be your last hope.

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Like CCA should not be your last hope

because the students, the women that I

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call in, they already have the sauce.

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blueprint.

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And so that's where I want to work from.

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That's the space I activate from of

like, I already know that if this

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program can just give me the ABCD

cheat codes, then it's gas on a fire.

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Like I got this right.

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And if that's how you're going

into investing in a program or

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an offer or course or whatever

the case is, I say do it.

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But if the energy is No, this

better work or no, I'm I hate the

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coach or, this is my last dollar.

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So I'm going to just spend it.

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And if it doesn't work out,

then do not invest from that,

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. just find another way to make money.

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There are plenty of ways to make

money or wait until you have the

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money and can comfortably invest.

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And the flip side of that is

it will feel crunchy because

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you are stretching yourself.

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If you're stretching yourself of I've

got it, this is a little uncomfortable,

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but I'm going to make it work, right?

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I know how many clients I have to close

to get my money back on this investment.

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If that's what type of program it

is, or, it's only going to take

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: 00:17:54

this long for me to feel this way.

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: 00:17:57

Okay.

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: 00:17:58

Go for it, do it and make

sure that you're committed.

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: 00:18:01

To the process because it's not on your

coach or your program or your mentor or

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: 00:18:06

your course to get you results It's on

you and if that program doesn't deliver

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: 00:18:12

on its promise, then you should be

taking a lesson from That experience.

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: 00:18:16

Does that make sense?

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: 00:18:17

Everything is a lesson.

320

: 00:18:18

There are no, I mean, there are

investments that I definitely do wish

321

: 00:18:22

child, I could get my money back for it.

322

: 00:18:24

But I also then stand in the space

of, okay, I definitely won't be

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: 00:18:28

running my program like this.

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: 00:18:29

Okay.

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: 00:18:30

I definitely will be doing

this for my students.

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: 00:18:32

This go around.

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: 00:18:33

Okay.

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: 00:18:33

I actually loved that they did this.

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: 00:18:35

I want to incorporate this in the

way that I coach or in my program

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: 00:18:38

or in my lesson or in my course.

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: 00:18:40

So.

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: 00:18:40

Find the lesson in all this or I

would never I would never do that.

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: 00:18:44

Like it's that energy, right?

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: 00:18:46

So I love you so much.

335

: 00:18:48

I love the ask me anything questions.

336

: 00:18:51

Keep them coming next week is going to

be a pretty juicy episode I'm getting

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: 00:18:57

back into my sales bag and you are coming

with me we are more than halfway into q1

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: 00:19:04

And I want you to hit your revenue goals

for this quarter and so These next few

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: 00:19:10

episodes will definitely be leaning into

the s word my personal growth around the

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: 00:19:15

S word, which is sales, if you didn't

know, and it's going to be so good.

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: 00:19:19

Thank you so much for joining me.

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: 00:19:20

Friendly reminder again, if you have

not left a review for the podcast

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: 00:19:24

as soon as this is over, do me a

favor if this touched you in any way.

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: 00:19:27

Leave me a review wherever

you listen to your podcast.

345

: 00:19:30

Thank you so much for sticking with

me, for being here, for loving on me.

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: 00:19:35

I'm loving on you right back

and I hope you have a wonderful,

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: 00:19:38

wonderful rest of your day.

348

: 00:19:40

And do me a favor, keep

building unapologetically.