Episode 15

Overthinking Overload: My Journey to Clarity & Confidence

Published on: 10th January, 2024

Hey hey! It's your girl Jourdan with a fresh new episode of Building Unapologetically. Today's episode is all about one of the biggest hurdles we face as business owners - overthinking. I'm sharing my personal struggles and dropping four strategies that have been game-changers. 

1. Focus on the Mission, Not the Metrics

When overthinking paralyzed my content creation, I shifted focus. I was freaking out about my content until I got laser focused on who I was serving. Now I create for my one woman and let the metrics fall where they may.

2. Find Strength in Community

Whether in faith groups or online communities, surrounding myself with like-minded individuals has been a game-changer. Having a squad that reassures you, saying, "Girl, that's normal," is a sanity saver. If you're not in a community, get in one, or better yet, start your own!

3. Invest in Mentorship

Mentorship is the holy grail. Investing in someone who's walked the walk and achieved what you're striving for is a shortcut to success. If you don't bet on you, who will?

4. Empower Yourself Through Daily Challenges

Every day, do something that scares you a bit. Respond to that message left on seen, go live for the first time, introduce a new service. Doing something that scares you builds the trust bank with yourself.

Eliminating overthinking isn't about perfection; it's about progress. These strategies have made me bolder, more courageous, and significantly less in my head.

Before we wrap up, a huge shoutout to Tiona Tyri for the awesome podcast review! Your words mean the world. 

Anyways, I hope these strategies infuse a fresh wave of confidence into your journey. 

If you're not subscribed, hit that button, and stay tuned for next week's fire announcement. Until then, keep building unapologetically.

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About the Podcast

Building Unapologetically
A podcast for heart-centered female entrepreneurs who want to create content that converts
Join content coach Jourdan Guyton as she helps heart-centered female entrepreneurs build their purposeful businesses unapologetically.

Through vulnerable conversations and behind-the-scenes business insights, Jourdan spotlights tangible strategies across key pillars like marketing, scaling impact, and leveraging your gifts.

If you're a mission-driven entrepreneur ready to transform your dreams into an inspired business and life you fully love, this show equips you with the resilience, community and support needed to show up fully as your authentic self.

The Building Unapologetically Podcast unpacks topics like:

✔️ Strategies for creating content that resonates and converts
✔️ Stories of overcoming entrepreneurship hurdles with faith
✔️ Boundary setting and self-care for female heart-centered entrepreneurs
✔️ Forging connections through vulnerable storytelling
✔️ Student spotlights from Jourdan's signature program - Courageous Content Academy

Each week, dive into motivational success stories, up-to-date strategies, and practical frameworks guaranteed to help you level up with bold purpose.

Ready to start building unapologetically?

Subscribe now so you won’t miss a single episode, and tune in every Wednesday!

About your host

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Jourdan Guyton

Jourdan Guyton is a seasoned professional with over a decade of experience in TV production. After an exciting career crafting compelling narratives for the screen, she made a deliberate shift, leveraging her expertise to empower women to showcase their authentic selves through impactful content.

Jourdan's mission is to empower women to show up unapologetically in their content, providing them with the tools and mindset shifts needed to thrive in the online space.