Episode 14

Content Cashflow - My Winning Strategy for 2024

Published on: 4th January, 2024

Happy New Year, everyone! I can feel the energy shifting, and I'm thrilled about all the possibilities this year holds. In this episode, I'm diving into our content strategy for 2024, focusing on four key areas that will set the tone for a successful and intentional year.

1. Planning:

I've realized that although I planned in the past, there's always room for improvement. This year, my goal is to plan my content at least a month in advance. Planning in advance removes the stress and mental clutter, allowing for a more organized and intentional approach to content creation.

I've even created a free resource, the Profitable Content Roadmap.

It's a comprehensive guide to help you plan your content effectively.

DOWNLOAD THE PROFITABLE CONTENT ROADMAP HERE

Actionable tip: Dedicate time this week to plan your content, whether you're using a digital calendar, CRM, or a good old-fashioned paper planner.

2. Connection:

I've noticed that I need to be more intentional about this aspect in 2024. Engaging with your existing audience is just as important as gaining new followers.

Actionable tip: Take time to engage with your current audience. Respond to comments, send thank-you messages, and explore new ways to connect, like creating exclusive content for specific groups.

3. Selling:

Shifting the mindset around selling is crucial. It's not about being pushy; it's about serving your audience. I'mma sell this year, and you should too!

Actionable tip: Make it a goal to have a weekly post dedicated to showcasing your offer. Use different formats such as reels, live videos, or carousels. The Profitable Content Roadmap has detailed content breakdowns for various platforms.

4. Authenticity:

In 2024, I'm focusing on creating more content that reflects the authentic me. This includes more face-to-camera videos, behind-the-scenes updates, and transparency about my business journey.

Actionable tip: Identify a type of authentic content you've been wanting to create and schedule it this month. It could be a podcast episode, a reel, or a live video. Embrace the authenticity that aligns with your comfort level.

I hope you've got your pen and paper ready. Let's make 2024 a year of intentional, impactful, and unapologetic content creation. Remember, the only competition is yourself, and the goal is to be 1% better than yesterday.

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