Episode 16

Is Your Content Missing the Mark? - Come to Live Training

Published on: 17th January, 2024

On this week's episode of Building Unapologetically, I'm getting real with a gentle drag about why your content might not be converting like you deserve, boo.

As I always say, clarity, content, consistency is the name of the game when it comes to next level content. So in this gem droppin' ep, we are putting your content under a microscope using my signature 3C method.

Here are the reasons your content might be missing the mark:

  • You're talking to everyone, attracting anyone. No more shouting generic content that speaks to everyone, hoping your dream client tunes in. Get crazy clear on who lights you up so they feel like your content was made for them.
  • All value, no destination. I know you're bringing the value bombs, but don't leave your audience hanging! Every piece of content needs a clear next step, even if it's just engagement. Give them a path to follow from value town to your offers.
  • Fear of crickets. Don't let low engagement shake your confidence. Post fearlessly, follow up relentlessly, and push past the discomfort. Some of my best students got clients from posts with barely any interaction. Let that sink in.

Want to learn even more about creating show-stopping content that sells? Don’t miss my free live training event on January 23rd and 24th - Social Media That Sells.

In this free virtual workshop, I will teach you my 3 secrets to content that converts, allowing you to:

  • Confidently attract your dream clients
  • Craft valuable content that also sells your offers
  • Achieve consistency without burning out

You’ll walk away with practical strategies to authentically connect with your audience, create content that resonates, and sell out your offers with confidence... Just like I did!

If you’re ready to go from missing the mark to making an impact, secure your seat at Social Media That Sells now. This is an event you won’t want to miss!

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About the Podcast

Building Unapologetically
A podcast for heart-centered female entrepreneurs who want to create content that converts
Join content coach Jourdan Guyton as she helps heart-centered female entrepreneurs build their purposeful businesses unapologetically.

Through vulnerable conversations and behind-the-scenes business insights, Jourdan spotlights tangible strategies across key pillars like marketing, scaling impact, and leveraging your gifts.

If you're a mission-driven entrepreneur ready to transform your dreams into an inspired business and life you fully love, this show equips you with the resilience, community and support needed to show up fully as your authentic self.

The Building Unapologetically Podcast unpacks topics like:

✔️ Strategies for creating content that resonates and converts
✔️ Stories of overcoming entrepreneurship hurdles with faith
✔️ Boundary setting and self-care for female heart-centered entrepreneurs
✔️ Forging connections through vulnerable storytelling
✔️ Student spotlights from Jourdan's signature program - Courageous Content Academy

Each week, dive into motivational success stories, up-to-date strategies, and practical frameworks guaranteed to help you level up with bold purpose.

Ready to start building unapologetically?

Subscribe now so you won’t miss a single episode, and tune in every Wednesday!

About your host

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Jourdan Guyton

Jourdan Guyton is a seasoned professional with over a decade of experience in TV production. After an exciting career crafting compelling narratives for the screen, she made a deliberate shift, leveraging her expertise to empower women to showcase their authentic selves through impactful content.

Jourdan's mission is to empower women to show up unapologetically in their content, providing them with the tools and mindset shifts needed to thrive in the online space.