Episode 12

Stop Winging Your Content: Start Doing These 3 Things

Published on: 20th December, 2023

Welcome to another episode of Building Unapologetically! Today we're diving deep into content strategy.

Let's talk about this whole "winging it" situation.

I get it; we all want to put our content on autopilot, but it's time to kick it up a notch. No more random posts when the wind blows north or you're feeling cute. We're in business, and content is our powerhouse for leads. It's time to be intentional, plan ahead, and set it on autopilot.

You feel me? I know you do. Now, let's get into three things you should START doing so that you are not winging your content.

But before that, CLICK HERE TO GET YOUR FREE PROFITABLE CONTENT ROADMAP.

Step 1: Monthly content check. Not just likes and shares, but what felt good to create? What made your audience go wild? And, most importantly, what content led to those conversions? That's your gold mine.

Step 2: Find your staple content. What's your go-to? The stuff your audience craves? Experiment, sis! Live sessions, day in the life, twitter quotes on a graphic – find what hits every time.

Oh, quick story – I had a client scared of lives, but we mapped it out, she went live, and bam! She loved it. 

Step 3: Don't fear repeating yourself. Repurpose that content! Your audience digests info differently, so hit them from all angles. And offers? Talk about them more. Sell, sell, sell. Your business deserves it.

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About the Podcast

Building Unapologetically
A podcast for heart-centered female entrepreneurs who want to create content that converts
Join content coach Jourdan Guyton as she helps heart-centered female entrepreneurs build their purposeful businesses unapologetically.

Through vulnerable conversations and behind-the-scenes business insights, Jourdan spotlights tangible strategies across key pillars like marketing, scaling impact, and leveraging your gifts.

If you're a mission-driven entrepreneur ready to transform your dreams into an inspired business and life you fully love, this show equips you with the resilience, community and support needed to show up fully as your authentic self.

The Building Unapologetically Podcast unpacks topics like:

✔️ Strategies for creating content that resonates and converts
✔️ Stories of overcoming entrepreneurship hurdles with faith
✔️ Boundary setting and self-care for female heart-centered entrepreneurs
✔️ Forging connections through vulnerable storytelling
✔️ Student spotlights from Jourdan's signature program - Courageous Content Academy

Each week, dive into motivational success stories, up-to-date strategies, and practical frameworks guaranteed to help you level up with bold purpose.

Ready to start building unapologetically?

Subscribe now so you won’t miss a single episode, and tune in every Wednesday!

About your host

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Jourdan Guyton

Jourdan Guyton is a seasoned professional with over a decade of experience in TV production. After an exciting career crafting compelling narratives for the screen, she made a deliberate shift, leveraging her expertise to empower women to showcase their authentic selves through impactful content.

Jourdan's mission is to empower women to show up unapologetically in their content, providing them with the tools and mindset shifts needed to thrive in the online space.