Episode 23

Do You Need More Leads?

Published on: 20th March, 2024

We are back this week with another fire episode of Building Unapologetically. Today we'll dive into the lead generation strategy.

Because let's be real - without fresh leads flowing into your pipeline on the regular, you ain't got no business. Period.

So in this episode, I'm breaking down the 5 essential strategies to start generating (quality!) leads for your offer:

  1. Know your WHO down to the nitty gritty details.

We're talking characteristics, pain points, the whole nine! Can't market to anybody if you don't know who you're really trying to attract.

2. Get consistent with that content!

Define what consistency means for you (2 posts a week, 1 Reel a day, whatever it is!) and stick to it. Showing up is how you stay top of mind.

3. Build that email list.

Opt-in freebie, anyone? I'm giving out my tips for using digital downloads to organically grow your list with hot leads. Check out Skills To Sales Templates to make a freebie in a matter of 20 minutes!

Also, if you are interested in email strategies, shoot me a DM on Insta ⁠⁠⁠@jourdanguyton⁠⁠⁠! I'm happy to do a whole separate episode breaking down my email cadence and email marketing strategies.

4. Nurture them relationships!

Don't just leave your audience hanging. I've got ideas for connecting 1-on-1, hosting meetups, and really romancing those potential clients.

5. Love on your current customers!

You betta be appreciating and nurturing those existing leads too! More repeat sales = more coins in your pocket.

And because I'm abundantly blessed, you already know I'm sharing the wealth. Do me a favor and shoot this episode to any heart centered entrepreneur in your circle who needs a lead gen jumpstart. We all win when we all win!

Grab your notebook and get ready to APPLY these game-changing strategies.

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About the Podcast

Building Unapologetically
A podcast for heart-centered female entrepreneurs who want to create content that converts
Join content coach Jourdan Guyton as she helps heart-centered female entrepreneurs build their purposeful businesses unapologetically.

Through vulnerable conversations and behind-the-scenes business insights, Jourdan spotlights tangible strategies across key pillars like marketing, scaling impact, and leveraging your gifts.

If you're a mission-driven entrepreneur ready to transform your dreams into an inspired business and life you fully love, this show equips you with the resilience, community and support needed to show up fully as your authentic self.

The Building Unapologetically Podcast unpacks topics like:

✔️ Strategies for creating content that resonates and converts
✔️ Stories of overcoming entrepreneurship hurdles with faith
✔️ Boundary setting and self-care for female heart-centered entrepreneurs
✔️ Forging connections through vulnerable storytelling
✔️ Student spotlights from Jourdan's signature program - Courageous Content Academy

Each week, dive into motivational success stories, up-to-date strategies, and practical frameworks guaranteed to help you level up with bold purpose.

Ready to start building unapologetically?

Subscribe now so you won’t miss a single episode, and tune in every Wednesday!

About your host

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Jourdan Guyton

Jourdan Guyton is a seasoned professional with over a decade of experience in TV production. After an exciting career crafting compelling narratives for the screen, she made a deliberate shift, leveraging her expertise to empower women to showcase their authentic selves through impactful content.

Jourdan's mission is to empower women to show up unapologetically in their content, providing them with the tools and mindset shifts needed to thrive in the online space.